Mel Hu, Chief Operating Officer
Fifty Six has announced Mel Hu has joined the agency as Chief Operating Officer. As COO, Mel will lead and scale growth and cross-functional operations, as well as business development, focusing efforts on agency-wide operational excellence and further definition of strategic direction. She will report directly to the Founder & CEO, Katelyn Glass.
“Mel's proven experience and analytical expertise in improving efficiencies across people, processes, and technology is a great fit for our clients, as they look to drive performance through their fractional marketing team,” said Katelyn Glass. “We are ecstatic to bring Mel on board. Her experience is exactly what we need to level up Fifty Six, and she has already hit the ground running and made a positive impact.”
Mel brings a decade of experience in organizational change management and strategic implementation for global firms. Prior to joining Fifty Six, she served as an experienced growth and transformation management consultant, leading large-scale strategic engagements for multiple Fortune 500 clients at Booz Allen Hamilton. She also has previous experience as a digital marketing strategist at HackerAgency and client and data services at BlackRock.
Mel holds a BA in Economics from the University of Washington and a MA in International Affairs from King’s College London.
About Fifty Six
Fifty Six is “not your mother's agency.” A global marketing & e-commerce agency with a focus on early-stage apparel and lifestyle brands in the premier retail space, clients are presented with a world where marketing is easy to understand, and growth is inevitable. Known as efficient experts in the digital industry, services include full-funnel marketing strategy and execution, e-commerce design and development, public relations services, and more.
More than just an agency, Fifty Six is a multidisciplinary, fractional marketing team providing above and beyond planning, optimization, and support for all functions needed for a brand to be successful –– with a proven track record driving scalable growth for direct-to-consumer businesses to prove it.
Find more information, visit www.fiftysixny.com and @fiftysixny.
Mel Hu, Chief Operating Officer
Fifty Six has announced Mel Hu has joined the agency as Chief Operating Officer. As COO, Mel will lead and scale growth and cross-functional operations, as well as business development, focusing efforts on agency-wide operational excellence and further definition of strategic direction. She will report directly to the Founder & CEO, Katelyn Glass.
“Mel's proven experience and analytical expertise in improving efficiencies across people, processes, and technology is a great fit for our clients, as they look to drive performance through their fractional marketing team,” said Katelyn Glass. “We are ecstatic to bring Mel on board. Her experience is exactly what we need to level up Fifty Six, and she has already hit the ground running and made a positive impact.”
Mel brings a decade of experience in organizational change management and strategic implementation for global firms. Prior to joining Fifty Six, she served as an experienced growth and transformation management consultant, leading large-scale strategic engagements for multiple Fortune 500 clients at Booz Allen Hamilton. She also has previous experience as a digital marketing strategist at HackerAgency and client and data services at BlackRock.
Mel holds a BA in Economics from the University of Washington and a MA in International Affairs from King’s College London.
About Fifty Six
Fifty Six is “not your mother's agency.” A global marketing & e-commerce agency with a focus on early-stage apparel and lifestyle brands in the premier retail space, clients are presented with a world where marketing is easy to understand, and growth is inevitable. Known as efficient experts in the digital industry, services include full-funnel marketing strategy and execution, e-commerce design and development, public relations services, and more.
More than just an agency, Fifty Six is a multidisciplinary, fractional marketing team providing above and beyond planning, optimization, and support for all functions needed for a brand to be successful –– with a proven track record driving scalable growth for direct-to-consumer businesses to prove it.
Find more information, visit www.fiftysixny.com and @fiftysixny.
