What is brand identity?
Brand identity is the face of the brand. Brand identity includes all the visual elements associated with your brand such as color, design, and logo. These elements identify and distinguish the brand in consumers' minds.
There are 7 steps to building your brand identity:
Step 1: Establish your business goals and personality
Spet 2: Research your audience, value proposition, and competition
Step 3: Design your logo and branding
Step 4: Choose a color palette
Step 5: Decide on your typography
Step 6: Create supporting graphics
Step 7: Create a brand guidelines document to compile everything
Your brand style guide should include:
The brand color palette, including exact color codes.
The typography used for titles, subtitles, and everything else.
How and when to use the logo, wordmark and brand mark.
Brand images, illustrations, icons, and data visualizations, as needed.
Consistency is key for establishing your brand identity. A strong brand style guide will help you to uphold consistency. Brand guidelines should be accessible to anyone who might create designs for your brand and anyone who might use your brand’s logos.
What is brand identity?
Brand identity is the face of the brand. Brand identity includes all the visual elements associated with your brand such as color, design, and logo. These elements identify and distinguish the brand in consumers' minds.
There are 7 steps to building your brand identity:
Step 1: Establish your business goals and personality
Spet 2: Research your audience, value proposition, and competition
Step 3: Design your logo and branding
Step 4: Choose a color palette
Step 5: Decide on your typography
Step 6: Create supporting graphics
Step 7: Create a brand guidelines document to compile everything
Your brand style guide should include:
The brand color palette, including exact color codes.
The typography used for titles, subtitles, and everything else.
How and when to use the logo, wordmark and brand mark.
Brand images, illustrations, icons, and data visualizations, as needed.
Consistency is key for establishing your brand identity. A strong brand style guide will help you to uphold consistency. Brand guidelines should be accessible to anyone who might create designs for your brand and anyone who might use your brand’s logos.
