Common Marketing Mistakes To Avoid

by Connor Dunn
December 22, 2021

In a perfect world, your marketing strategy would yield the maximum amount of leads, conversions, customers, and revenue. Unfortunately, this isn’t always the case. This means that your marketing efforts are missing something important, or you might have overlooked a strategy that can provide massive dividends. Whatever the reason may be, it’s important to be able to evaluate your marketing strategy for ways to improve. Here are some common marketing mistakes that you should avoid to help improve your marketing strategy. 


Not self-promoting: Self-promotion is an extremely important balance to find within your marketing efforts. Consumers don’t want to be bombarded with hearing about your product, but you don’t want to leave them wondering what you offer, either. Promoting yourself might be the best way to get yourself heard within a new industry, so don’t be afraid to give it a shot. 


Ignoring SEO: Ignoring SEO can be a fatal mistake for your marketing efforts. Achieving a high rank within search engine algorithms can help your business grow massively. By optimizing your keyword and category searches, your SEO ranking improves, and your overall marketing strategy will succeed. Ignoring SEO because it doesn’t seem worth the time is one of the biggest mistakes marketers can make. 


Not Having a Blog: No matter what industry you’re in, having a blog can help your overall customer experience. Hosting a blog on your site can create interaction, engagement, and help increase your total customer traffic and retention. Posting content to your blog can be both informational and promotive, and serve a purpose for both consumers, and your brand. Responding to comments on blog posts can also help increase traffic to your site. Reciprocating consumer interest can help secure long term relationships with these consumers. 


Not Leveraging Local Search: Location services have become a huge part of internet use. Between your online searches and phone use, all your search results are based on your location. As a brand, willingly sharing the location of your business seems obvious, but is surprisingly overlooked. If a consumer looks for “Restaurants in Boston” and you’ve claimed your business in Boston, your restaurant will now show up in those searches. Local search and SEO work together in conjunction, and can provide strong value for your business. 


Not Attending Conferences/Conventions: Speaking at conferences and fairs can gain consumers for your business, no matter how tedious the process is. Sending representatives to these events is a great way to attract new customers, as well as gain potential referral partners. These networking events serve a dual purpose for brands and consumers, and can help create and strengthen relationships. 


Not Having a Referral Program: Not making use of the consumer referral process is another important marketing mistake to be aware of. Sending your current clients a referral form is a free way to gain potential consumers. Being bold and asking is the biggest difference between a good brand and a great one. Your satisfied customers can refer your brand to other consumers and help your business grow, and all you have to do is ask. 


Not Offering Discounts: Price control can help bring in a ton of new consumers, and potentially repeat consumers. While your product may be valued highly, occasionally reducing price can help bring in new customers. Once consumers have an opportunity to purchase your product for a lower price and see how beneficial it is, they’ll be more likely to purchase the product again at the higher price. 


These strategies offer ways to increase your conversion rate, revenue, and overall awareness of your brand. Marketing doesn’t have to be difficult to be successful, and this list of big mistakes to avoid can help you along the way. For more info on how to use these tools effectively check out our other blog posts!


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS

Common Marketing Mistakes To Avoid

by Connor Dunn
December 22, 2021

In a perfect world, your marketing strategy would yield the maximum amount of leads, conversions, customers, and revenue. Unfortunately, this isn’t always the case. This means that your marketing efforts are missing something important, or you might have overlooked a strategy that can provide massive dividends. Whatever the reason may be, it’s important to be able to evaluate your marketing strategy for ways to improve. Here are some common marketing mistakes that you should avoid to help improve your marketing strategy. 


Not self-promoting: Self-promotion is an extremely important balance to find within your marketing efforts. Consumers don’t want to be bombarded with hearing about your product, but you don’t want to leave them wondering what you offer, either. Promoting yourself might be the best way to get yourself heard within a new industry, so don’t be afraid to give it a shot. 


Ignoring SEO: Ignoring SEO can be a fatal mistake for your marketing efforts. Achieving a high rank within search engine algorithms can help your business grow massively. By optimizing your keyword and category searches, your SEO ranking improves, and your overall marketing strategy will succeed. Ignoring SEO because it doesn’t seem worth the time is one of the biggest mistakes marketers can make. 


Not Having a Blog: No matter what industry you’re in, having a blog can help your overall customer experience. Hosting a blog on your site can create interaction, engagement, and help increase your total customer traffic and retention. Posting content to your blog can be both informational and promotive, and serve a purpose for both consumers, and your brand. Responding to comments on blog posts can also help increase traffic to your site. Reciprocating consumer interest can help secure long term relationships with these consumers. 


Not Leveraging Local Search: Location services have become a huge part of internet use. Between your online searches and phone use, all your search results are based on your location. As a brand, willingly sharing the location of your business seems obvious, but is surprisingly overlooked. If a consumer looks for “Restaurants in Boston” and you’ve claimed your business in Boston, your restaurant will now show up in those searches. Local search and SEO work together in conjunction, and can provide strong value for your business. 


Not Attending Conferences/Conventions: Speaking at conferences and fairs can gain consumers for your business, no matter how tedious the process is. Sending representatives to these events is a great way to attract new customers, as well as gain potential referral partners. These networking events serve a dual purpose for brands and consumers, and can help create and strengthen relationships. 


Not Having a Referral Program: Not making use of the consumer referral process is another important marketing mistake to be aware of. Sending your current clients a referral form is a free way to gain potential consumers. Being bold and asking is the biggest difference between a good brand and a great one. Your satisfied customers can refer your brand to other consumers and help your business grow, and all you have to do is ask. 


Not Offering Discounts: Price control can help bring in a ton of new consumers, and potentially repeat consumers. While your product may be valued highly, occasionally reducing price can help bring in new customers. Once consumers have an opportunity to purchase your product for a lower price and see how beneficial it is, they’ll be more likely to purchase the product again at the higher price. 


These strategies offer ways to increase your conversion rate, revenue, and overall awareness of your brand. Marketing doesn’t have to be difficult to be successful, and this list of big mistakes to avoid can help you along the way. For more info on how to use these tools effectively check out our other blog posts!


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS