Ecommerce Personalization Tips

by Connor Dunn
April 6, 2022

Ecommerce Personalization Tips

Online shopping is a seemingly impersonal act- there isn’t any necessary communication, just internet connection and a credit card. However, consumers crave the feeling of importance while purchasing online. Many brands have adjusted their marketing campaigns to create a more personalized experience- long gone are the days of “one size fits all” marketing campaigns. When it comes to personalizing your brand’s online shopping experience, there are many different avenues you can take. In this article we’ll discuss some of the baseline ecommerce marketing personalization strategies you should consider when trying to boost your customer’s online shopping experience. 

Email marketing

Email marketing has been around for ages, but it still provides consistent results. If you haven’t begun personalizing your email marketing campaigns, now is the time to do so. Personalized emails can be molded into any form based on the consumer data you collect. For example, many brands send birthday rewards to consumers who have signed up for their email notifications. Additionally, your website data can show consumer spending habits, allowing you to create personalized emails showing consumers new products and special offers on products they’ve purchased previously or have looked at in the past. These small changes to your email marketing campaigns can make a big difference to the consumer and your conversion rate. 

Landing Page Optimization

Another personalization tactic is to optimize your website landing page based on consumer data. When anyone visits your website and accepts cookies, you collect basic data: age, gender, location, and products viewed on your site, among other things. These pieces of information can be used to help construct a basic consumer profile you can use to personalize your homepage. For example, a consumer could be a male, from Florida, and has a site history of looking at t-shirts and basketball shorts. Using this data, you can personalize your homepage to begin showing more options similar to his taste, while showing less of the thing he doesn’t usually buy like button down dress shirts and pants. This small change the next time that consumer visits your website can be instrumental in influencing his decision making process. 

Location Optimization

Location based personalization is another small change, with a big impact. For global brands, sizing is different in every country. Even within countries, many climate variations result in the need to offer different items to different regions. Using consumer location to automatically convert your store to the appropriate sizing, currency, and climate specifications can work wonders for your business. When purchasing internationally, having your website convert size and price to the consumer’s preferred location can put you one step ahead of the competition. 

Shopping Quizzes

The last personalization technique is to create personal shopping quizzes. Personal shopping quizzes help optimize the shopping experience by tailoring the items shown based on budget, size, and style. This process will result in the consumer being shown everything matching their preference, with extra suggestions towards other products that they may also enjoy. Additionally, this data is recorded so you have the opportunity to send a follow-up email based on those preferences. 

With personalization techniques applied to your marketing campaigns, the opportunities are endless. Combining the ease of online shopping with optimized personal campaigns can help one-time consumers turn into repeat consumers, and boost your overall sales. 

ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
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Ecommerce Personalization Tips

by Connor Dunn
April 6, 2022

Ecommerce Personalization Tips

Online shopping is a seemingly impersonal act- there isn’t any necessary communication, just internet connection and a credit card. However, consumers crave the feeling of importance while purchasing online. Many brands have adjusted their marketing campaigns to create a more personalized experience- long gone are the days of “one size fits all” marketing campaigns. When it comes to personalizing your brand’s online shopping experience, there are many different avenues you can take. In this article we’ll discuss some of the baseline ecommerce marketing personalization strategies you should consider when trying to boost your customer’s online shopping experience. 

Email marketing

Email marketing has been around for ages, but it still provides consistent results. If you haven’t begun personalizing your email marketing campaigns, now is the time to do so. Personalized emails can be molded into any form based on the consumer data you collect. For example, many brands send birthday rewards to consumers who have signed up for their email notifications. Additionally, your website data can show consumer spending habits, allowing you to create personalized emails showing consumers new products and special offers on products they’ve purchased previously or have looked at in the past. These small changes to your email marketing campaigns can make a big difference to the consumer and your conversion rate. 

Landing Page Optimization

Another personalization tactic is to optimize your website landing page based on consumer data. When anyone visits your website and accepts cookies, you collect basic data: age, gender, location, and products viewed on your site, among other things. These pieces of information can be used to help construct a basic consumer profile you can use to personalize your homepage. For example, a consumer could be a male, from Florida, and has a site history of looking at t-shirts and basketball shorts. Using this data, you can personalize your homepage to begin showing more options similar to his taste, while showing less of the thing he doesn’t usually buy like button down dress shirts and pants. This small change the next time that consumer visits your website can be instrumental in influencing his decision making process. 

Location Optimization

Location based personalization is another small change, with a big impact. For global brands, sizing is different in every country. Even within countries, many climate variations result in the need to offer different items to different regions. Using consumer location to automatically convert your store to the appropriate sizing, currency, and climate specifications can work wonders for your business. When purchasing internationally, having your website convert size and price to the consumer’s preferred location can put you one step ahead of the competition. 

Shopping Quizzes

The last personalization technique is to create personal shopping quizzes. Personal shopping quizzes help optimize the shopping experience by tailoring the items shown based on budget, size, and style. This process will result in the consumer being shown everything matching their preference, with extra suggestions towards other products that they may also enjoy. Additionally, this data is recorded so you have the opportunity to send a follow-up email based on those preferences. 

With personalization techniques applied to your marketing campaigns, the opportunities are endless. Combining the ease of online shopping with optimized personal campaigns can help one-time consumers turn into repeat consumers, and boost your overall sales. 

ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS