Marketing Tips for Different Generations

by Connor Dunn
January 5, 2022

Present day marketing tactics require more than one main strategy. No longer does an “one size fits all” approach work, because most target audiences have become so diverse. Target audiences are incredibly diverse in background, but also in age. Audiences expect content to be tailored to their likes and dislikes, and this can become extremely challenging with large age differences. 


As you develop your marketing strategy, it’s important to remember to lay a strong foundation for each marketing campaign you use. Separating your target audience into age groupings can help ensure your message is delivered effectively. What works for one segment may not work for another, and being conscious of that can be extremely helpful. Additionally, most businesses know that their target audience is spread out over multiple generations. Learning how to make your message resonate with your target audience is key to the foundation of your marketing campaign. 


Gen Z

Gen Z is the youngest generation currently, often combined with the millennial generation. However, the groups have key differences. Gen Z has an extremely short attention span, often looking at multiple devices at a time. How can a short attention span benefit marketers? This forces businesses to optimize their messaging when considering Gen Z consumers. Additionally, having versatility in your marketing content is useful. Having the ability to shift your content between different devices is important to the Gen Z consumer, and this effort could help you stand out. 


Millennials

Millennials are a diverse group, ranging from 24-40 in age. This age group has vast differences, as the younger end has graduated within the last few years and is beginning their career, while the older side is more likely to have a home, a spouse, and/or children. However, this group was young when technology grew, so Millennials are tech-savvy and knowledgeable. Millennials respond well to marketing campaigns that focus on ethics and morals. If your business works with Non-profit organizations and charities, these are great examples to use in marketing campaigns towards millennials. 


Gen X

Gen X is the middle-aged generation, with ages ranging from low forties to high fifties. The majority of the Gen X population has homes and children, but the children vary in age. Your marketing campaign can include elements on the benefit to families, since the majority of this generation fits that demographic. Gen X also tends to be brand loyal, so consumer rewards and customer loyalty programs are important to them. While being on the older side of the scale, it has not stopped technological integration. Streaming services are huge within this group, which can be another way to communicate your message. 

Baby Boomers

Baby Boomers are both the largest, and oldest, generation. This group is close to retirement age or already retired, leading to free time and considerable savings. Another extremely brand loyal generation, customer service is extremely important. Baby Boomers are not as integrated with technology as other generations are, so more traditional efforts are required. Instead of online customer service, Baby Boomers often call to get their issue resolved. Because of this traditional approach, using Email Marketing, TV, and content marketing are the best strategies to use when considering the Baby Boomer generation. 


The differences between the generations can be plentiful, but these differences can help optimize your marketing campaigns. Every generation has unique needs and expectations, and marketers have to pay attention to what influences their buying decisions. Finding the right way to engage with each generation is the key to exceeding your marketing goals.


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS

Marketing Tips for Different Generations

by Connor Dunn
January 5, 2022

Present day marketing tactics require more than one main strategy. No longer does an “one size fits all” approach work, because most target audiences have become so diverse. Target audiences are incredibly diverse in background, but also in age. Audiences expect content to be tailored to their likes and dislikes, and this can become extremely challenging with large age differences. 


As you develop your marketing strategy, it’s important to remember to lay a strong foundation for each marketing campaign you use. Separating your target audience into age groupings can help ensure your message is delivered effectively. What works for one segment may not work for another, and being conscious of that can be extremely helpful. Additionally, most businesses know that their target audience is spread out over multiple generations. Learning how to make your message resonate with your target audience is key to the foundation of your marketing campaign. 


Gen Z

Gen Z is the youngest generation currently, often combined with the millennial generation. However, the groups have key differences. Gen Z has an extremely short attention span, often looking at multiple devices at a time. How can a short attention span benefit marketers? This forces businesses to optimize their messaging when considering Gen Z consumers. Additionally, having versatility in your marketing content is useful. Having the ability to shift your content between different devices is important to the Gen Z consumer, and this effort could help you stand out. 


Millennials

Millennials are a diverse group, ranging from 24-40 in age. This age group has vast differences, as the younger end has graduated within the last few years and is beginning their career, while the older side is more likely to have a home, a spouse, and/or children. However, this group was young when technology grew, so Millennials are tech-savvy and knowledgeable. Millennials respond well to marketing campaigns that focus on ethics and morals. If your business works with Non-profit organizations and charities, these are great examples to use in marketing campaigns towards millennials. 


Gen X

Gen X is the middle-aged generation, with ages ranging from low forties to high fifties. The majority of the Gen X population has homes and children, but the children vary in age. Your marketing campaign can include elements on the benefit to families, since the majority of this generation fits that demographic. Gen X also tends to be brand loyal, so consumer rewards and customer loyalty programs are important to them. While being on the older side of the scale, it has not stopped technological integration. Streaming services are huge within this group, which can be another way to communicate your message. 

Baby Boomers

Baby Boomers are both the largest, and oldest, generation. This group is close to retirement age or already retired, leading to free time and considerable savings. Another extremely brand loyal generation, customer service is extremely important. Baby Boomers are not as integrated with technology as other generations are, so more traditional efforts are required. Instead of online customer service, Baby Boomers often call to get their issue resolved. Because of this traditional approach, using Email Marketing, TV, and content marketing are the best strategies to use when considering the Baby Boomer generation. 


The differences between the generations can be plentiful, but these differences can help optimize your marketing campaigns. Every generation has unique needs and expectations, and marketers have to pay attention to what influences their buying decisions. Finding the right way to engage with each generation is the key to exceeding your marketing goals.


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS