The Many Hats of SEO

by Connor Dunn
February 17, 2022

Search Engine Optimization (SEO) is an extremely important factor in digital marketing strategies. To learn more about the basics of SEO, check out our introduction to SEO article. Diving deeper into SEO means discussing the difference between White Hat and Black Hat SEO. Not all SEO strategies are created equal, and some strategies can harm your search engine ranking more than help it. 

White Hat SEO

The “good” kind of SEO is called White Hat SEO. These strategies are industry standard compliant, as well as yielding sustained, long-term results. Building your business through White Hat SEO strategies can lay a strong foundation for the future. Some White Hat SEO strategies include keyword optimization, using a wide variety of backlinks, topic clustering and regularly updating content. These strategies lend themselves towards long-term growth because they require long-term planning and effort in order to be successful. 

Black Hat SEO

Black Hat SEO tactics are considered the bad or shady tactics of SEO. Black Hat SEO tactics often yield fast results, but are volatile and often end up leaving you worse off than when you started. There are many strategies that can negatively impact your business. For example, when using references in SEO, creating your own resources to make it seem like customers are leaving better reviews is considered Black Hat SEO. Another example is having poor site optimization. Difficulty navigating your website, intentional or not, is still considered bad practice and will negatively impact your SEO rankings. Making sure your website is performing well and has clear headlines is important to avoiding negative SEO. 


Other Black Hat SEO tactics to avoid include keyword spamming, where relevant keywords are forced into content in order to attract user attention, and duplicating content from other websites. These tactics appear more on the immoral side than the previously mentioned tactics, which is why websites who get caught using these tactics suffer harsher punishments than others. 


As your business grows, you may reach points where quick growth may seem enticing. Using Black Hat SEO techniques can lead to your website being flagged and audited by Google and other search engines, and can even result in your website being banned. Achieving a small amount of top page success at the cost of never being able to do it again isn’t a conducive trade for the long-term profitability of your business. Creating quality content and providing a strong user experience are two basic keys to SEO, and are strong pillars to fall back on when avoiding Black Hat SEO. 


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
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The Many Hats of SEO

by Connor Dunn
February 17, 2022

Search Engine Optimization (SEO) is an extremely important factor in digital marketing strategies. To learn more about the basics of SEO, check out our introduction to SEO article. Diving deeper into SEO means discussing the difference between White Hat and Black Hat SEO. Not all SEO strategies are created equal, and some strategies can harm your search engine ranking more than help it. 

White Hat SEO

The “good” kind of SEO is called White Hat SEO. These strategies are industry standard compliant, as well as yielding sustained, long-term results. Building your business through White Hat SEO strategies can lay a strong foundation for the future. Some White Hat SEO strategies include keyword optimization, using a wide variety of backlinks, topic clustering and regularly updating content. These strategies lend themselves towards long-term growth because they require long-term planning and effort in order to be successful. 

Black Hat SEO

Black Hat SEO tactics are considered the bad or shady tactics of SEO. Black Hat SEO tactics often yield fast results, but are volatile and often end up leaving you worse off than when you started. There are many strategies that can negatively impact your business. For example, when using references in SEO, creating your own resources to make it seem like customers are leaving better reviews is considered Black Hat SEO. Another example is having poor site optimization. Difficulty navigating your website, intentional or not, is still considered bad practice and will negatively impact your SEO rankings. Making sure your website is performing well and has clear headlines is important to avoiding negative SEO. 


Other Black Hat SEO tactics to avoid include keyword spamming, where relevant keywords are forced into content in order to attract user attention, and duplicating content from other websites. These tactics appear more on the immoral side than the previously mentioned tactics, which is why websites who get caught using these tactics suffer harsher punishments than others. 


As your business grows, you may reach points where quick growth may seem enticing. Using Black Hat SEO techniques can lead to your website being flagged and audited by Google and other search engines, and can even result in your website being banned. Achieving a small amount of top page success at the cost of never being able to do it again isn’t a conducive trade for the long-term profitability of your business. Creating quality content and providing a strong user experience are two basic keys to SEO, and are strong pillars to fall back on when avoiding Black Hat SEO. 


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS