What is a high conversion rate? High conversion in simpler words is a site where high percentages of consumers take action, whether that is purchasing a product or signing up for your brand newsletter. “High” conversion rates may seem low though as the top 20 Shopify sites right now have an average conversion rate of 3%. This translates to: for every 100 customers on the site, 3 purchases are made. Because of this, it is important to focus on your Shopify site!
Our top 10 ways to help increase your conversions are:
Product pages should share benefits and value in a quick and concise manner so customers can easily make a decision to purchase.
Highlight what problems are solved on product pages. Show your customers that your product is made to benefit THEM!
Testimonials and reviews from your customers show that products are beneficial to your audience. Organic reviews are important for growing businesses. Reviews help showcase best selling products in marketing campaigns and establish trust and customer loyalty as well.
Small amounts of related products advertised on each product page is important to showcase possible add-ons and relevant products offered.
Growing awareness of your brand and products on social media translates into higher conversion on your site. Social media platforms – Instagram, TikTok, Facebook, etc. – make it easy to connect your shopify site to your account posts.
Professional product images on each product page ease customers when shopping online. The combination of photos and videos give customers better ideas of what this product looks like/feels like. Product pages that give a customer the most similar experience to in-person shopping results in higher conversion.
A/B testing is a perfect way to find what your customers are more attracted to. Google Optimize is a perfect tool to test different headlines, product names, etc. on your website. Through these tests, you can determine the best site for your target audience. Numbers don’t lie!
Tell your audience about yourself. An About page on your website is a way to build credibility and connect with your customers on a personal level.
Exclusivity urges customers to purchase sooner rather than later, because the product may sell out. Notifying customers on your site that there are Only a few products available or 1 Left in Stock can lead to fast purchases.
Limited time discounts for holiday’s or certain seasons influence customers on sites to purchase sooner as well. Having count-down timers on your site to show how much time is left in the sale pushes these purchases as well.
Keep track of your conversion rate in order to know how your website is performing to your customers. Google Analytics is a common software tool used to keep track of conversions.
What is a high conversion rate? High conversion in simpler words is a site where high percentages of consumers take action, whether that is purchasing a product or signing up for your brand newsletter. “High” conversion rates may seem low though as the top 20 Shopify sites right now have an average conversion rate of 3%. This translates to: for every 100 customers on the site, 3 purchases are made. Because of this, it is important to focus on your Shopify site!
Our top 10 ways to help increase your conversions are:
Product pages should share benefits and value in a quick and concise manner so customers can easily make a decision to purchase.
Highlight what problems are solved on product pages. Show your customers that your product is made to benefit THEM!
Testimonials and reviews from your customers show that products are beneficial to your audience. Organic reviews are important for growing businesses. Reviews help showcase best selling products in marketing campaigns and establish trust and customer loyalty as well.
Small amounts of related products advertised on each product page is important to showcase possible add-ons and relevant products offered.
Growing awareness of your brand and products on social media translates into higher conversion on your site. Social media platforms – Instagram, TikTok, Facebook, etc. – make it easy to connect your shopify site to your account posts.
Professional product images on each product page ease customers when shopping online. The combination of photos and videos give customers better ideas of what this product looks like/feels like. Product pages that give a customer the most similar experience to in-person shopping results in higher conversion.
A/B testing is a perfect way to find what your customers are more attracted to. Google Optimize is a perfect tool to test different headlines, product names, etc. on your website. Through these tests, you can determine the best site for your target audience. Numbers don’t lie!
Tell your audience about yourself. An About page on your website is a way to build credibility and connect with your customers on a personal level.
Exclusivity urges customers to purchase sooner rather than later, because the product may sell out. Notifying customers on your site that there are Only a few products available or 1 Left in Stock can lead to fast purchases.
Limited time discounts for holiday’s or certain seasons influence customers on sites to purchase sooner as well. Having count-down timers on your site to show how much time is left in the sale pushes these purchases as well.
Keep track of your conversion rate in order to know how your website is performing to your customers. Google Analytics is a common software tool used to keep track of conversions.
