Why Virtual Shopping Is Here To Stay

by Connor Dunn
March 2, 2022


Virtual shopping has become one of the unintended blessings of the pandemic. During the pandemic, the online shopping and delivery industries exploded in profits. With no one able to purchase items in-person, the only realistic solution to buy anything was to order it online. Businesses adapted on the fly to the changes, resulting in the immense benefits of virtual shopping. 

Online shopping is a broad term meant to cover the entirety of purchases made online. However, for industries such as real estate, fashion, and automobiles, the in-person experience is vital for the consumer. For these industries, tours, test drives, and fittings are extremely important to the success of the sale, and companies within these industries turned to Virtual Shopping. Virtual Shopping provided a happy marriage between the convenience of online shopping, and the experience of in-person shopping. 


Virtual shopping presents the opportunity for consumers to have the in-person experience, without any of the in-person concerns of the pandemic. Consumers have the option to communicate with virtual assistants through live chat or video call, depending on the depth of their questions and needs. Having virtual assistants available regularly to guide consumers through the purchasing process can result in a higher consumer satisfaction and retention rate. One of the biggest advantages to virtual shopping is the ability to speak with consumers directly. Online shopping typically struggles with retention rate, leading to multitudes of abandoned cart and reminder emails to consumers. With virtual shopping, the likelihood of a consumer walking away from a purchase drops dramatically. The ability to communicate directly with the consumer provides them with the in-store experience, allowing for your virtual assistants to use their sales training to complete the purchase. 

The benefits of adding virtual assistants to your online shopping experience are plentiful. As mentioned previously, just having the ability to communicate with your consumers directly is a huge benefit. In addition, having virtual assistants can ease the burden on your customer service department. Customer services deals with a variety of different issues, but having virtual assistants to answer questions specifically about the product can free up your customer service representatives to work on more pressing matters, such as missing items or payment issues. Having this distinction allows for each side to focus on their strengths. The biggest advantage to virtual shopping is the added human value. Brands that have instituted virtual assistants have reported an increase in consumer satisfaction, which has resulted in an higher AOV (Average Order Value) than brands who don’t use virtual assistants. Essentially, adding the human component to online shopping created a happier consumer base, which helped brands increase their revenue. 


Every brand has an online store, consumer shopping habits dictate the need for online options. Even as more places worldwide ease Covid restrictions, online shopping will continue to be a dominant force because of the convenience. Adding virtual assistants to your online store is a key strategy to helping your brand feel more authentic and genuine. Through live chats and video calls, brands can connect with their consumers and guide them through the purchasing process more effectively than before.


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
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Why Virtual Shopping Is Here To Stay

by Connor Dunn
March 2, 2022


Virtual shopping has become one of the unintended blessings of the pandemic. During the pandemic, the online shopping and delivery industries exploded in profits. With no one able to purchase items in-person, the only realistic solution to buy anything was to order it online. Businesses adapted on the fly to the changes, resulting in the immense benefits of virtual shopping. 

Online shopping is a broad term meant to cover the entirety of purchases made online. However, for industries such as real estate, fashion, and automobiles, the in-person experience is vital for the consumer. For these industries, tours, test drives, and fittings are extremely important to the success of the sale, and companies within these industries turned to Virtual Shopping. Virtual Shopping provided a happy marriage between the convenience of online shopping, and the experience of in-person shopping. 


Virtual shopping presents the opportunity for consumers to have the in-person experience, without any of the in-person concerns of the pandemic. Consumers have the option to communicate with virtual assistants through live chat or video call, depending on the depth of their questions and needs. Having virtual assistants available regularly to guide consumers through the purchasing process can result in a higher consumer satisfaction and retention rate. One of the biggest advantages to virtual shopping is the ability to speak with consumers directly. Online shopping typically struggles with retention rate, leading to multitudes of abandoned cart and reminder emails to consumers. With virtual shopping, the likelihood of a consumer walking away from a purchase drops dramatically. The ability to communicate directly with the consumer provides them with the in-store experience, allowing for your virtual assistants to use their sales training to complete the purchase. 

The benefits of adding virtual assistants to your online shopping experience are plentiful. As mentioned previously, just having the ability to communicate with your consumers directly is a huge benefit. In addition, having virtual assistants can ease the burden on your customer service department. Customer services deals with a variety of different issues, but having virtual assistants to answer questions specifically about the product can free up your customer service representatives to work on more pressing matters, such as missing items or payment issues. Having this distinction allows for each side to focus on their strengths. The biggest advantage to virtual shopping is the added human value. Brands that have instituted virtual assistants have reported an increase in consumer satisfaction, which has resulted in an higher AOV (Average Order Value) than brands who don’t use virtual assistants. Essentially, adding the human component to online shopping created a happier consumer base, which helped brands increase their revenue. 


Every brand has an online store, consumer shopping habits dictate the need for online options. Even as more places worldwide ease Covid restrictions, online shopping will continue to be a dominant force because of the convenience. Adding virtual assistants to your online store is a key strategy to helping your brand feel more authentic and genuine. Through live chats and video calls, brands can connect with their consumers and guide them through the purchasing process more effectively than before.


ABOUT THE AUTHOr
Connor Dunn is Fifty Six’s Business Development Coordinator. While Connor considers himself fun and laid-back, he brings the energy to everything he does. Living in multiple cities has helped him gain tremendous insight into different perspectives, which he tries to bring to every challenge he faces. He might be a “have a good time” kind of guy, but don’t let it fool you- between the lines or in the workplace, his drive to be successful trumps all. @connordunn35
BACK TO FINDINGS